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Drudge Report reports on MySpace spam - Phishing on MySpace abounds |
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The Drudge Report is posting a link about MySpace Phishing . Ouch MySpace, you know the saying that "no publicity" is bad publicity. Well in this case, this publicity sucks, and its great for Facebook (which is mostly spam free).
MySpace phising and zip/email submits like the $500 Macy Gift Card are hardly new. This form of marketing have been going on for years, since the very inception of MySpace. It recently became a hot topic a year or so ago in regards to profile, comment, and bulletin spamming.
I personally know a handful of people that have made hundreds of thousands of dollars through MySpace Marketing (notice I'm not calling it spam) - because it's not really spam, its marketing! |
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11/04/07 - Social network marketing and the future of cost per click advertising |
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Social networks are the premier marketing platform of the 21st century. Fortune 500 corporations that have large marketing budgets, large teams, and sophisticated marketing strategies are falling short of their incredible potential by not utilizing online social networks. Online social networking websites (MySpace, Facebook, YouTube, Hi5, LinkedIn, etc…) allow fortune 500 companies to connect with customers, potential employees, and other businesses in ways never before imagined.
Social networks force users to give up their souls - so to speak. I’m always amazed when privacy advocates feel threatened by Google’s massive database of aggregated searches, user accounts, and email/search data. Privacy advocates should be concerned with the incredible information harvesting going on at online social networks such as MySpace, Facebook, and others. Social networks contain enough information about a person for a professional identity theft to compile a complete profile on a user. Identity theft professionals can use this information to guess your passwords, access credit card accounts, and even trick you into giving the criminal your social security information.
Facebook users for a “full” account are required to verify their email address via their cell phone. Cell phone user activation has surely helped Facebook cut back on social network spam. Many other websites should use Facebook’s cell phone verification system to cut back on malignant account creation. However, it has also given facebook yet even more private information about it’s users. I would expect facebook to soon pushing out advertisements via SMS. Professional marketing organizations need to realize the valuable data that social networks such as MySpace, Facebook, Hi5, YouTube, and other websites can provide. Organizations looking to expand their product or brand to numerous demographics can custom tailor marketing campaigns.
For example, suppose Kodak is looking to market their various digital cameras that were developed for specific age groups. Kodak contacts Facebook and requests a detailed marketing integration program. Facebook targets users with “sponsored listings” that appear in news feeds and are specifically targeted towards age groups. Kodak is looking to market to female teenagers for their lower-end pink digital camera that costs $69.99, has 1GB in memory, and 4x digital zoom. Kodak is also looking to market digital cameras to baby boomers with expendable income of $400+, takes video, expanded memory card, and a docking station for easy upload. Facebook users actually DO go all the way into the 50 year old age bracket. Many fortune 500 companies fail to realize that millions of baby boomers are using social networks for entertainment and business purposes. Kodak targets Facebook users that are 40+ and reside in the top 30 US cities. This extremely targeted campaign can cost under $10,000 dollars and provide the same results that a $100,000K media buy on television can provide.
Social networks are no longer dominated by teenagers in college. When social network users age groups are put displayed on a normal distribution graph the median age bracket is around 20-25. However, because MySpace and other social networks have 60 million to 150 million users – there still lies tremendous opportunities to market products and services to age group outliers. It wouldn’t surprise me if you see Hospice providers soon advertising on MySpace or facebook. |
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Microsoft Hearts Facebook |
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It cost Microsoft $240 million dollars today to become the designated ad serving partner for Facebook's rapidly growing international development. Microsoft made a costly move that will certainly solidify their long term business partnership with Facebook - but at one hell of a cost. Microsoft obviously has no clue about international traffic, and just how incredibly unprofitable it is. It will take Microsoft at least 10 years to recoup their investment on this $240 million dollar purchase of 1.6% of Facebook. A 10 year investment recoup breaks down to about 20 million a year in profit that would have to be derived to break even. With additional operating costs I very much doubt they will ever see a return. However, getting the foot in the door on potentially one of the most incredible software platforms ever developed is a long term strategic move. Good luck Microsoft, you will need it - heart transplants are risky business.
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TreasureFriendships.com featured on KillerStartups.com - Developing Facebook API product |
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Treasure Friendships was featured on KillerStartups.com today (10-24-07) as a directory website to connect Facebook, MySpace, and other social network profiles with advertisers. We are excited about all the press we are generating and have been contacted by 2 venture capital firms for information requests.
Treasure Friendships is currently developing a new Facebook API software application that is allowing Facebook users to install an advertising platform for purposes of monetizing their profile. Many celebrities with a large number of friends are currently working with us to help distribute the platform so they can monetize their friendships. If you have a large number of friends on Facebook or Myspace - we are interested in hearing from you. Additionally, if you are a venture capital firm and interested in investing in the online social networking medium - please call us at 843-425-3566 or email us at Questions@TreasureFriendships.com
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Facebook application interface marketing is easily spread virally and making millions |
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Facebook has created an an entire alternate universe when they launched their facebook API recently. Facebook has now become an online software platform that is expanding at an exponential growth rate by allowing developers to utilize and profit from the "connections" of facebook users.
Today I encountered a cleverly deployed Facebook application by the company Slide.com I don't want to bother waisting my time researching what Slide.com does, as I was more impressed with their Facebook marketing tactic. I received some sort of Superpoke, or poke, from some beautiful girl that wanted to share something with me. I clicked accept to "share" something with her (and when I say share, my brain shut off, and her beautiful body, enticed me to click without thinking) and the next thing I new, I was being prompted to install software. There was a list of subsets of the software that I could either install or not install. My alarms went off when the application said that it could only be installed if EVERYTHING was installed.
Before I knew it, I had clicked yes, and the entire platform was installed on my profile. The beauty of this program is not so much in what it does, but how it installs and spreads across Facebook like a horrible virus, overcomming user after user. I could care less what Slide.com does as I know it certainly isn't going to make me any money, only the owners. Therefore, I am only interested in how Slide.com is quickly spreading among millions of infected Facebook users. I recall hearing someone say that slide.com was purchased for quite a large sum by a private equity firm. Wow, viruses ( a.k.a strategic marketing deployment) sure can produce quite a bit of profit for its planners.
TreasureFriendships.com is currently consulting with numerous Facebook application developers and major Fortune 500 corporations looking to utilize social networks for marketing purposes. To hear how TreasureFriendships.com can help you go Viral through MySpace, Facebook, YouTube, Hi5 and other social networks that encompass millions of connections - please call us today at 843-425-3566. We have a team of Facebook application interface developers currently working on new social network interface platforms that can help your business expand to an entirely new marketing medium.
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Treasure Friendships working with well known You Tubers to sell advertising space and shout outs. |
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Treasure Friendships has recently begun working with well known YouTuber's to help them monetize their online video production through selling "shout outs", product placement, and consulting with CPA (cost per action) affiliate offers. If your organization is interested in spreading your products through online videos (particularly YouTube) please email us at Advertising@TreasureFriendships.com. We currently have 3 lesser known YouTubers that are gaining hundreds of new channel subscribers every day, as well as very well known YouTubers with tens of thousands of active subscribers.
For example, the What The Buck Show, or Buck Hollywood, is a very popular YouTuber that produces material on celebrity gossip. Michael Buck is a hilarious vlogger that will (in our opinion) soon overtake PerezHilton has being one of the better known online bloggers/vloggers in the celebrity gossip arena. If you are interested in advertising with Buck Hollywood, please contact us for more information. Micheal just launched his Buck Hollywood website, tie up your advertising soon as ad space costs are going to increase exponentially over the next year.
I recall reading the viewer ship numbers for CNN and MSNBC news talk show's such as Chris Matthews, Larry King, and others. Many YouTube Vloggers and production studios are getting hundreds of thousands of regular viewers - often 10x more then the number of well known evening news series. If your company is not investing advertising dollars into online video, you are missing out on a rapidly growing medium to increase brand awareness and viral syndication.
Call me at 843-425-3566 or email me at Advertising@TreasureFriendships.com if you are interested in hearing more about the solutions we can provide to help you increase your online video advertising efforts.
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